Implicit Marketing- Marketing to catch Entertainment Express.docVIP

 PAGE \* MERGEFORMAT 6 Implicit Marketing: Marketing to catch Entertainment Express Familiar with the foreign film audience will not forget that 007 years ago in the James Bond series of films that went to drive BMW, unforgettable, the memory of a car can perform in such a long time, so extensive that the marketing, promotion measures are not very amazing? 2004 release of ‘the machine enemy’ also appeared in a car, but Audi is said to be the future launch of an Audi concept car. From a marketing perspective, the film ‘the machine public enemy’ and Audi co-operation should be better than the year and the BMW 007 series of films co-operation to be successful, because in addition to the movie Audi Audi sports car shows the future direction of development, but also in reality will be Film communication with their integrated marketing communications. Implicit Marketing successes Marketing to catch the fast train tour of the film is undoubtedly a very successful practice, I think that its success based on innovation in three main areas: First, a good movie will be spread to a very broad scope, Sheng eventually becoming decline, so from a cost point of view to promote a very low; The second is an excellent idea of the product or the brand perfectly integrated into the cinema, with the film’s success, product or brand will subsequently receive a huge return; Third, the film itself derived from the promotion and dissemination of a number of ways, once the marriage with the brand or product, no doubt for the enterprise adds more promotion of space. Such a successful new marketing approach, the author will be referred to as hidden marketing. The most common way of marketing than its high degree of concealment and wide acceptance, reflected in the audience more likely to be attracted to the brand and accepted by the effective transmission rate and therefore much more expensive. Television and marketing joint is already very skilled In China, many enterprises have