If you want to win more customers do not just sell hardware.docVIP

 PAGE \* MERGEFORMAT 7 If you want to win more customers do not just sell hardware A few years ago, if you as a foreign brand in China, you will find that you can get much higher than the effectiveness of the product brand “Made in China” products. The reason is very simple, you may be due to have a: * Better quality * Better performance * More secure * A better reputation and more reliable, etc. Since most products in China (or the hardware can not achieve this quality assurance. Those foreign brands are not much higher prices to the pricing that is not business-minded performance. To know that even higher prices, these brands or will be favored by the market. However, in the past few years, the world is changing. Now, no matter where you are in the world of a country or place where you can find those “Made in China” products to meet the following conditions: * World-class quality standards * World-class performance standards * World-class safety standards and * A good reputation for reliable and While some customers will still be worried about products made in China there is security, such as the 2008 Chinese milk scandal. But even the world-class manufacturers such as Toyota will also have auto pedal problems. No matter how you look at quality and safety of Chinese products Chinese products indeed catch up. Even in China, the rising cost of production of the product, but Chinese products are still able to sell at very low pricing. Such a low price sales have forced many international brands lost sales opportunities. For Chinese companies, they are also affected negative: Many Chinese companies are suffering at the negative earnings, lack of funds or a cash flow problem, only because of their low price sales. As a result, for both sides, this is a “lose-lose” situation. Why Selling the Hardware Will Drive Down Prices Why are sales of hardware will drive down prices? In addition to the fact that there are many competing products