If you encounter unexpected events.docVIP

 PAGE \* MERGEFORMAT 6 If you encounter unexpected events China’s commodity economy has entered a stage of a buyer’s market in goods which needs whether it is the Chinese people the choice of practically everything has been more than just a question of two. This inevitably led to competition and technology is becoming increasingly fierce, there is no smoke resulting war of commerce. Now, a new product to enter the market, to market share, it will inevitably have to be some carefully planned its marketing. In marketing combat, the winning factor is the many, it may be due to the effective integration of marketing, it may be have a good marketing environment, marketing plan anyway, who are expected to do. For this result because they have cast a win bet. But from another perspective, shopping malls, such as the battlefield, a front-line commanders, are most concerned about the quality of health should be a good size up the situation, resourceful, good at gathering and analyzing the first-line, accurate grasp the accident aircraft, strive to get a big price for small results and actual marketing of the commanders who did no different! Marketing sense of unexpected events, we have for the time being defined as in marketing planning program does not plan: in life can not be foreseen during the event happened to occur in marketing, can deeply affect the local attention to a variety of contingencies. Such incidents, regardless of the nature and scope are often the focus of the local community news stage, on the surface has nothing to do with corporate behavior, it seems that there is no necessary link. Because of the ongoing marketing activities have been planned in the original program set conditions for success, these conditions have not changed. However, in fact, a good marketing staff should be aware that the incident itself, while not directly change the original conditions for the success of planned marketing activities, but the marketing environment has alrea