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 PAGE \* MERGEFORMAT 8 I did not see In today’s increasingly become homogeneous market conditions, various industries are all business leaders and planning staff to find and the excavation of advertising their products in unconventional words and their brains to think hard, and thus created the various sectors are now Advertising language is both varied and colorful. Of course, in view of understanding, expression, hobbies and other reasons, some products cost-effective despite the relatively high, but because of its advertising with the words too it is or tends to flow, or even talking, is bound to create their products in the target consumer group in the absence of effective resonance . Although companies spend a lot of advertising expenses, the outcome fell short of expectations. So, what is termed the classic advertising slogan it? According to individual years of study and concluded that the best advertising in the next multi-language has the following characteristics: 1, create value and commitment to quality. Haier should be the most representative of the company many years ago launched the ad phrase magnificent words - Haier, the Chinese-made! Simple stressing not only sweep away the domestic appliance industry in China and the world ‘quality of low-cost clean’ common sense, but also sends a message to the world: Haier is China’s home appliance manufacturing industry representatives, its quality will be accepted global goals to consumers test. A simple five words, contains such a degree of courage and handwriting is really classic! 2, emphasizing origins, carrying the history. Since many companies of China’s long history is well known. In this regard on behalf of many, such as: Zhang Yi Yuan, the Old Phoenix, Tong Ren Tang and so on. Many enterprises with a long history, highlighting the history of advertising language, personally think that should be Changyu wine fairly representative. Changyu our country’s oldest wine companies. Cheong Fatt Tze, f