If you take off liquor brand of culture T-shirt.docVIP

 PAGE \* MERGEFORMAT 10 If you take off liquor brand of ‘culture’ T-shirt If you take off liquor brand of ‘T-shirt’, the only ‘skinny’, ‘skin’ is vulnerable to packaging, while the ‘bone’ is a delicate ‘bottle’. In recent years, a number of domestic liquor producers, market competition is intense, and white wine production is greater than the overall market, sell, oversupply, there is not much room for growth in demand. Meanwhile, the liquor product ‘homogenization’ of the increase, but also to a certain extent, this has hampered the development of enterprises liquor, resulting in a lack of market competitiveness liquor brands. Now, it seems that a lot of liquor ‘soldiers’ have seen the essence of the problem, knowing through the implementation of the brand ‘differentiation’ strategy to cultivate the brand characteristics, set up an enterprise’s core competitiveness. But the fact that many enterprises are floating on the surface, giving the brand to wear ‘T-shirt’ is receives congratulations. In their view: the cultural differences to achieve a brand synonymous with liquor brands to find the ‘Jiuming Cao’. This is not true, China’s wine production, while having a long history of tradition and rich cultural connotations, but a long time, liquor products, as China’s main wine varieties, is a blend of several thousand years of history and culture before an resulting in today’s Chinese people unique wine culture, which has a profound cultural heritage and consumer base. The one-sided excavation brand culture, they want to reverse the market weakness, it can only be a drop in the bucket! From the consumer environment analysis: liquor in line with China’s taste preferences and consumption habits, with the loyalty of its own high-specific consumer groups, ‘accession to the WTO’ White Wine of the impact will not be too much, but the wine, spirits and beer market is divided . From the policy environment analysis: The State shall promote conservation of food, to encou