In love with the hypermarket.docVIP

 PAGE \* MERGEFORMAT 6 In love with the hypermarket Hypermarkets OTC really too difficult to learn? Chung Hin as the hypermarkets, its strong position in the negotiations, resulting in a number of business people talk about ‘tiger’ discoloration, gear more and more serious, can really get hypermarkets difficult to learn? That we were also recognized as the clerk of the feedback came back: shopping center or non-cooperation is an objective reasons, difficult to change. But recently, because the focus of retail stores do share analysis, we found that the retail capacity of these supermarkets are indeed very powerful, something to be able to account for half of the local share, fully embodies the ‘28 principles’, so we decided to do a good job recently on the’ key retailers control over work ‘, where the share of the increase. X-City and Z City two major clients, the original OTC problem completely change our view. X on the market city of about 7,000 units total around A in X to only 35 units on retail sales, after analysis found that a company’s OTC products in X city, mainly some retail stores around the scale of 100-200 units 5, A shop on the region’s largest retail stores in the 1,500 or so, there are other retail sales volume of 200 units of shops there are eight, a total volume of retail sales in 3500 or so, there is no load, can be seen in X city, a serious shortfall in the pooled, particular focus on retail has not caught, can be described as ‘grasping a small amplification’. So the first demanded that the local business’s most important task is to OTC, in particular the nine key retail outlets. A week after the salesman came back and said feedback in addition to the two agreed to OTC, others do not agree with, including A shop old town, after several twists and turns, the company sent a marketing manager to assist operational staff to go OTC, reason out hypermarkets the following conditions: The conditions proposed by serial number hypermarkets our an