India Indigo Airlines excellent foundation services strategy.docVIP

 PAGE \* MERGEFORMAT 4 India Indigo Airlines excellent foundation services strategy IndiGo grow through brilliant basics Blog owner / Prasad Narasimhan India Indigo Airlines (IndiGo) 6 years ago, but now it is low-cost airline segment in the Indian market has risen to the top, holds the largest market share, but is only profitable market segments airlines. However, its inception, its not too many people have too much hope. People think that such a service is not too basic? How does it highlight their differential advantage? After all, the Indians before being spoiled, they enjoy a full and reasonable price air services, accustomed to Air India (Air India), India, Jet Airways and Kingfisher Airlines (Kingfisher). But now, the market situation is reversed. Big brand market struggling, but Indigo Airlines has come to the fore. What are the implications for business this? Insight This may seem obvious now, but in retrospect, was the positioning of Indigo Airlines by most people questioned. Indigo Airlines will target business travelers as customers, and recognize the real luxury is the luxury of time. Based on this understanding, Indigo Airlines will focus all their energy on improving the most basic services - trying to make each flight arrived on time, punctual start. No concept of time in general for Indians, this is indeed a bold move. The most basic services Whether good or bad market situation, Indigo Airlines always stick to their own low-cost business model. It uses a single aircraft type, high aircraft utilization, pay cabin dining, but also to optimize the use of space for the cabin - Indigo Airlines aircraft seats to 190, while the other full-fare airline seats is 150. By shortening the aircraft turnaround time, maximize the utilization of the aircraft, further reducing fuel consumption, and as fuel prices rose sharply, which gives great help Indigo Airlines. Indigo Airlines staff employed much less than peers, is the indus