In between the OEM and OBM- small appliance brand layout.docVIP

 PAGE \* MERGEFORMAT 7 In between the OEM and OBM: small appliance brand layout In a recent two decades, with a large number of world manufacturing to China investment and China’s rapid economic growth, China has become the world’s most important manufacturing center. Therefore, any product-related and industrial and manufacturing sectors of the Expo will attract eyes of the world, October 20 will be held in Shunde, Guangdong International Consumer Electronics Expo has attracted many international and domestic appliance giant. Another exposition of this appliance is the fair landscape in the past, the protagonist is not a big sought-after major household appliances, but the rapid growth and maturation of small household electrical appliances. With the largest home appliance industry and the market matures, many companies are faced with thin margins and fierce competition brought about by the dual pressures of spontaneously turning to the still high growth of small household appliances industry, faced with an up to 350 billion and to an annual increase rate of 30% of the immature market, any capital will not give up a big Ji Gong opportunities. In the home appliance industry ‘last bucket of gold’, under the inducement, many have an influx of capital, large home appliance manufacturers embrace the brand, capital and marketing system, the advantages of large-scale attack, the original manufacturer of small household electrical appliances seem to suddenly have to face the brand operation, technological innovation, broaden the product chain, sales and after-sales service system and extension of many challenges and competition. Therefore, some experts have predicted that small household electrical appliances industry, contract manufacturing (OEM) era will soon end, replaced will be based on brand and technology-based, consumer-oriented maturity OBM (own production) competition. OEM to OBM in this transition period, technical and management capacity price tag of ind