Industrial Brand collapsed- Brand change the fate of the.docVIP

 PAGE \* MERGEFORMAT 10 Industrial Brand collapsed: Brand change the fate of the The brand is by no means illusory thing, the brand must have been in sales in the accumulated. It is when it comes to industrial enterprises, both strategies, but also tactical. Strategy is mainly manifested in its guidelines for the enterprise direction, accumulation and volume is proportional to the brand equity; tactical performance is largely to help companies better manage sales force, come to the fore and the melee in the industry to build customer loyalty and achieve sales has improved rapidly. When the enterprise sales force into a good agent or a competitor of your agents, when enterprises have been unable to effectively control the sales force, when the enterprise has a number of historical superiority has been the impact of competitors constantly, when the industry appeared in a scrimmage, caught in the quagmire of the price can not extricate themselves, the non-line industrial companies rely on to alter their fate? That was when the brand embarked on the future business! In the past a very long period of time, industrial enterprises feel that they do not need to do brand, generally considered a good job as long as the customer relationship can be, even in training, when there are students told me so. ‘Liu teacher, how can you say we do sell so complicated, we need only a bottle of wine in his left hand, right hand a bundle of banknotes, with a beautiful behind the order on the won. ‘ Must be recognized that this approach has worked to some extent. Little do they know the government anti-corruption, corporate resist rot, bidding open and transparent environment in the price, which relies entirely on the customer relations and the situation can not be a way to stimulate the interest build up a strong industrial marketing barriers. This gray marketing would be eliminated by history. In the study of these fast beyond the case of companies found that they go beyond a