Industrial Marketing Strategy- determine viability based profit model (I).docVIP

 PAGE \* MERGEFORMAT 12 Industrial Marketing Strategy: determine viability based profit model (I) Red Sea and the blue ocean, like hell and heaven. Industrial enterprises experienced a simple, low-margin manufacturing stage, of course, to look away from road, for their future business to find the road easily traveled road .30 years ago not to go , now Many roads to everyone over time has been a silent witness, strategic planning and implementation of the strategy becoming less and less fit, pre-planning to the implementation stage will be a new look, losing the strategic guidance of the implementation of Competition, and strategy falls far short of the expected results. want to come thousands of road at night, woke up one way, the industrial business strategy is very easy to get lost, sometimes it is really like the effect of Gangjumuzhang legend. Strategy in a world without any of the broad road of Seoul ride, people walk more naturally on the crowded, seemingly profitable Blue Ocean area, often lose everything in the Red Sea will eventually become lost. Blue ocean, not no competition free zone, but profitable business models on their own strategic advantage and build sophisticated area. Although many companies have into the blue ocean area, but always driven back by the surging waves, seeing the others a rewarding experience. caught industrial enterprises in the Red Sea, there are two fundamental reasons: first, business strategy foundation is weak, a sustained driving force for development is not only the wave with the opportunity to drift down and down. Second, from the status of enterprise capabilities, eager to seize market opportunities a business while running the business strategy of several conflicting and often haste makes waste. Therefore, Ye Dunming that the Red Sea, blue ocean, just result, not reason, is not the so-called sunset industries, only the setting sun, business, business profit model because it determines the effectiveness of busines