Industrial Marketing Mistakes.docVIP

 PAGE \* MERGEFORMAT 11 Industrial Marketing Mistakes In the industrial marketing, there are a lot of errors. The error is from the understanding and promotion of the errors on the two aspects described. 1, in the understanding of the errors 1, the supremacy of the relationship. Many people think that industrial marketing is relationship marketing, can succeed depends entirely on the relationship between ‘too, but hard’. Who hold this view forget that the most fundamental relationship marketing basis - by providing products and services that meet customer needs. Industrial marketing from the device to negotiate the purchase contract, from the delivery transport to the installation and acceptance from the use of guide to the after-sales service, is a system, long, side range of the process will involve different sectors of the enterprise, but also a certain part of mistakes have consequences could lead to round loser, it must be customer-centric, ensuring product quality and service quality. If the products and services, there is no guarantee, no matter what kind of personal relationships and feelings, but also ‘in the mirror month, Blokus’ to no avail. 2, profit-making theory. In conclusion, it was industrial marketing, it is often to a conclusion ‘on a word: interest’. Admittedly, in industrial marketing, will appear in gray areas, but certainly not a decisive factor. In many cases, the business reason for the transaction, because the two sides is a trusted friend. Little difference in terms of quality and price situation, customers would tend to believe that people who buy their own products. The so-called ‘do first friends, then doing business’ that is the case. 3, the price leverage theory. In the industrial marketing, the tug of war, if there is competition between similar products, some people would think of driving prices down, thinking that it would facilitate trade. But this is only wishful thinking. In the industrial procurement process, the user