Innovation - will revitalize the power pin model.docVIP

 PAGE \* MERGEFORMAT 19 Innovation - will revitalize the power pin model Recently, I engaged in health care products marketing From EMKT. friends exchange, friends, feeling the current difficult market health care products, health care products can not enter the drugstore sales, marketing, constrained by the terminal will have lost its sales, elderly customers will be sold will no longer trust, or even negative, more and more difficult, it seems that health care products has reached a dead end. In this regard, I could not help but be surprised, known as China-oriented sectors of the health care market in the end will go from here, China is now still Wuliubaiyi yuan in sales come from, and experts predict 2010 sales will reach 800 100 million -1000 100 million, an increase come from. I engaged more than a decade of marketing health care products, always have a simple truth, that is, people always get sick, the health needs are always there, since there is a demand market niche. Health care products are used to satisfy the people’s demand for health, health care products will always have a market. Therefore, we do not always go to complain about the market difficult, but should change the concept, innovative marketing ideas, for the main mode of health care products - will be sold as well. Innovation will be selling root-cause analysis Marketing is to examine how to meet customer needs, innovative and rooted in customer or have not yet met the needs of segmentation, marketing is the essence of consumer preferences and business needs of the competitive intelligence, marketing process is to overcome resistance to the process of consumer psychology . Conference Marketing decline in effectiveness, in large part because of businesses and consumers has created a great difference. The level of awareness of consumers for health enhancement and rich consumer experience, consumer attitudes continue to evolve as consumers received a claim ‘** health project, the door