Infant formula- a joint venture there is a way out-.docVIP

 PAGE \* MERGEFORMAT 13 Infant formula: a joint venture there is a way out? Baby milk formula as represented by the rapid growth, so a lot of dairy envious, have expanded production lines or to increase their marketing investment, try to piece of ‘fat’ a little more cut. Looking at China’s infant formula market, as consumers and manufacturers to enhance understanding of the distribution of profits ‘two-wheel drive’, the rapid development of high-grade milk, thus the focus of competition is also increasingly concentrated in the high-end market. It is precisely because the mainstream market with the move up, the original formed by the ‘three tier’ (international brands to the mainstream market, the domestic well-known brand plays the mainstream market, the local brands to the mainstream market) have quickly been broken, the market a ‘melee’, a new round of disorderly competition is underway. Chaos out of beautiful woman. In order to ‘fish in troubled waters’, in order to ‘looting’, also appeared on the market a lot of ‘mixed blood’. For instance, Sanlu and Anlene (New Zealand) is a joint venture (including technical cooperation), Mengniu, and Allah (Denmark), a joint venture, Silver Bridge, and TSM (Singapore) ‘backdoor’, Wandashan and unity (Taiwan) ‘ marriage ‘, Ashley, and Fonterra (New Zealand)’ integration ‘and so on. In these ‘mixed blood’ of the ‘birth’ process, the entrepreneurs, as well as many scholars have raised great interest in what the ‘strategic alliance’, ‘using the chickens to lay eggs’, ‘Happy Valley enclosure’ and other terms to try to describe these move the ‘great’ of the office. However, behind the scenes to see these busy, I always have a doubt: a joint venture, there is way out? If the ‘one together on the soul’, how Tuopufeier Erie and Germany’s ‘cooperation’ to fail? If the ‘Hop on into one’, how bright and Danone’s ‘cooperation’, has not revive the light? Well, the Chinese dairy industry has so many real-life lessons, why thes