Incubation with the chain of distribution channels Monopoly.docVIP

 PAGE \* MERGEFORMAT 12 Incubation with the chain of distribution channels Monopoly A, cosmetics industry, China’s earliest introduction of ‘chain of Monopoly’ operating system, one of the industries should be said, cosmetics industry is China’s earliest introduction of ‘chain of Monopoly’ operating system, one of the industries. Such as the Natural Beauty International Group in 1984 founded a chain system, soft-ting started from 95 foot beauty salon chain business model, now has established a relatively complete chain system and has achieved good operating results. Today, the natural beauty stores in mainland China has reached 2000 to join more than soft-ting is also the country more than 30 provinces, municipalities and autonomous regions have Makes Efforts to Improve Direct chain of beauty salons. Cosmetics industry chain is currently doing the best there is natural beauty, soft-ting, one door lady, the United States Su-batch domestic famous enterprises. 2, chain franchising, is the ‘Spring Snow’ or ‘people under the Reba’? Chain management as a novel and effective channel business model, has become the cosmetics industry in a beautiful landscape, but also supports the cosmetics industry to further prosperity and development. Is well known that chain system is a standardized, scientific and standard marketing management system requires a franchisor to have the corresponding operation elements. We can say that the business model should be the cosmetic industry, channel construction for enterprise worship the ‘Spring Snow’! However, as a channel model of choice, chain stores in the cosmetic industry has been treated as a ‘concept’ to fry, especially in recent years, ‘the beauty industry in China, franchising chain stores have been swamped with’ (Liu Ying). Needless to say, many manufacturers choose the business model is based on the traditional distribution model has become increasingly prominent drawbacks, such as beyond the control of the terminal, the c