In a fish where the fish - small business market penetration strategy.docVIP

 PAGE \* MERGEFORMAT 4 In a fish where the fish - small business market penetration strategy Large number of Chinese companies, however, about 80% are small businesses. Low turnover of these enterprises managed to survive, they depend on the relationship between the presence of either or has a unique product. Every business wants to grow, but they often have the necessary conditions for development, but not sufficient condition for the potential to develop. In other words they have the necessary development of the unique nature of the relationship or products and so on, do not have to build on these relationships and unique products required operational capabilities and resources (mainly personnel and money). Say that small businesses will always be a small business? Large enterprises is a natural do? No, of course not. Enterprises are small to large a step by step development, the key is the small business owner can hold on the development of the rhythm and the process of integration of the use of various resources. More aggressive boss’s greed and fear are not the former will become a stumbling block to the development of enterprises. In the small business’s unique process of promoting new products, R amp;amp; D-type most likely to commit the boss is a typical mistake is the ‘no worries about the emperor’s daughter to marry’, blindly believe that there will be a good market, good products. As a result, these bosses are lofty, spacious sitting chair waiting for orders for the boss’s arrival. One month to two months to three months to the boss had expected orders has not to. So they leave their office to understand the situation, after a simple investigation they discovered the reason: Oh, the original client did not know our products呀 . How to solve? Since we do not know, then think of ways to let everyone know. At this time, it appeared bosses easily commit a second error: regardless of their own strength of extravagance and waste. Since finding a solutio