Implanted on the drinks brand marketing strategy.docVIP

 PAGE \* MERGEFORMAT 4 Implanted on the drinks brand marketing strategy Although the long-standing implantable marketing, but it is not the mainstream marketing model to promote, as a prerequisite for implantation and scene constraints, making a number of brands or products widely used in this model it is difficult to promote. Marketing also known as implantable implantable advertising, publicity and promotion is an invisible principle, is a brand or product information into the film, television etc., in subtly influence consumer awareness. Such a taboo-like non-mainstream mode of transmission has not been a lot of domestic enterprises to pay attention. In addition, the domestic film culture industries implantable marketing application and understanding of slow, but also failed to create more opportunities for attracting foreign enterprises to participate in implantation. And enterprises more difficult to capture all kinds of film and television production process, set up scenes or props and can not take the initiative to find the product or brand the opportunity to implant. Can be seen that the interaction and communication between the two sides is very important. Drinks a very traditional fast moving consumer goods industry, and the pursuit of fashion consumption in cars, mobile phones, cameras and other high-tech products than in implantable marketing very difficult to play, difficult to play a promoting effect. For example, in a movie in the implantation of a liquor brand new product, its marketing effect is far less than that of a cell phone brand new products. Well-known liquor brands Jiannanchun marketing model through the implanted appeared in the film ‘The Banquet’ is authorized by advertising, but we also have Toshiba and many other major brand in the process of watching movies, Toshiba’s brand penetration is higher than Jiannanchun brand. Implantable marketing model, though not mainstream, but highly competitive liquor market, the need for compa