Innovation and marketing How to create customer.docVIP

 PAGE \* MERGEFORMAT 7 Innovation and marketing How to create customer Peter Drucker once said, a very classic, but also we are all familiar, “the purpose of the enterprise is to create customers, industrial and commercial enterprises have two functions - and only two basic functions: innovation and marketing.” Innovation, marketing, creating the hot words of the customer are SMEs, many companies bring innovative ideas and slogans of their own company, we attach great importance to innovation, but innovation and marketing What is the relationship, how to understand the relationship between the two How to create a customer is a more popular topic. , Innovation and marketing Bring innovation, people usually think of technological innovation, in fact, innovation, including technological innovation, marketing innovation, management innovation, cultural innovation. Marketing innovation is particularly important, he can help the business succeed and change the competitive landscape. Innovation and marketing are a pair of mutual support, mutual promotion and the results of an inseparable combination of technological innovation, such as products and services need to use marketing tools to make the innovation market, marketing itself to innovation, and innovative marketing can innovations to create the revolutionary value based on the relationship between innovation and marketing, we can conclude that the four combinations An existing technology (products and services combined with conventional marketing, this is the daily work of our business in a normal state, will change some things, but most will remain the same. (2) technology (product and service innovation, combined with conventional marketing, to ensure that the enterprise steadily progressive development. The three existing technologies (products and services combined with innovative ways of marketing, is a robust development. (4) technology (product and service innovation, marketing innovation