Internet Transformation- Brand personification.docVIP

 PAGE \* MERGEFORMAT 5 Internet Transformation: Brand personification Not long ago, well-known financial writer Wu Xiaobo in Ming conference entitled ‘The World to 80’ after the keynote speech for the future of the business world, summed up in four trends: 1, all business will be Internet-based .2, All brands are the personification of .3, everything will be entertainment consumption .4, everything will be popular urban-rural integration. Chu orange hot, thinking gt;gt; lt;lt; Luo Ji hot, people tend to brand people of Georgia infinite desire. What is the brand personified This simply means that the brand personified, to be materialized, emotional communication, including the sum of all elements can highlight the brand differentiated brand has values, style, and feelings and so on. In fact, take a look at the current Chinese auto consumption market, you will find many interesting phenomenon: the elite malls generally do not choose the Audi, university professors generally do not choose Mercedes-Benz, BMW officials generally do not choose, because what is it because they highlight the brand’s personality? and user groups personality, temperament inconsistent. In China, Mercedes-Benz is a status symbol, it was ‘luxurious, comfortable’ brand personality, very successful people love, while blue and white BMW logo symbolizes ‘freedom, fun ‘mastery personality, deeply moved by the success of young people so as a brand in order to win the hearts and minds of users, it is necessary to give the brand human characteristics such as: human emotion, personality, especially in spiritual pursuits, values, personality traits, He is romantic or sedate, risky or conservative, is rebellious or docile and when applied to the concept of brand personality development, dissemination and continuous shape on, it will form the brand personality. Zhang Xiaolong believes micro-channel is for the user to save money in the tool, but a way of life, he said, ‘a’ is the representati