Interpretation of middle-income groups in consumption of psychological characteristics.docVIP

 PAGE \* MERGEFORMAT 18 Interpretation of middle-income groups in consumption of psychological characteristics With the development of market economy, market segmentation has become a successful marketing of the basic strategy. Consumer groups based on income class market segments is also commonly used strategy, however, taking into account only this is unlikely to succeed in the market, because the impact of this group is behind consumer behavior and characteristics of psychological factors. Here only the most potential for future market middle-income groups, consumer psychology and characteristics of the analysis, pointing out that the meaning of marketing to attract the concern of colleagues in marketing circles. 1, consumer psychology, the concept of ‘consumers’ Consumer psychology that consumer psychology is characterized by consumers thinking (cognitive), they are feeling or experience (emotional), they are doing or want to do (behavior) as well as the impact of these elements occurring situations or environmental interaction effects. It is precisely because every consumer in all aspects of the above-mentioned differences, only to consumer behavior shows that diversity, the market has become colorful. From a consumer psychology perspective, the ‘consumer’ is a wish to meet their needs, desires and self-expression and the potential community-driven composition. Consumer psychology-oriented marketing concept holds that: Marketing is the business or the business sector and consumers to ensure that whatever we think is the same. As management guru Peter Drucker said: ‘business in order to maximize profits, they need to anticipate and meet consumer demand. ‘ From the modern marketing concept, the market started because of the product or service to meet the needs of the consumers and self-expression and to be able to meet their desires. However, the face of fierce market competition, there are still many enterprises and businesses has not yet really unders