Interpretation of OTC drug market crisis of confidence in the liver.docVIP

 PAGE \* MERGEFORMAT 9 Interpretation of OTC drug market crisis of confidence in the liver Since 2004, the entire OTC drug market crisis of confidence in the liver had already appeared, marketing drawbacks of the model has emerged, while the entire OTC drug market demand in the contraction of liver (Note: This contract is not a shrinking market, continue to abound, but because the liver drug markets, marketing patterns in patients with liver disease caused by a serious crisis of confidence, which makes the liver drug market contraction, and some non-normative functioning of the liver in the hospital came to light also exacerbate this crisis). The liver drug products in the OTC market hype caused by consumers and product providers, the contradiction between the growing of such conflicts, leading to the market demand for the relative contraction is an inevitable result. Therefore, the liver OTC drug market in 2004, the overall contraction has been foreshadowed that the market has entered a stage shuffle. Because the counters used in marketing mode is high consumption of media-led marketing approach, which means sales of marketing system if the relevant supporting non-standard circumstances, will make a large number of customers become a one-time resources. Businesses currently marketing mode counter precisely because consumers arising from over-exploitation of resources, amp;quot;no strawamp;quot; situation. The success of the enterprise marketing mode counter is the media on the advantages of the success of its business advantage is a good government and media relations. At present, the OTC market, the role of advertising in the exercise of functions prompted already suffered a severe homogenization of conflicts, Hubei, for example, we open the Hubei several major media, from the first edition to the last edition, all kinds of OTC product advertising homogenization from the title to the homogenization of the content, or even have been competing for the title o