Interpretation of the causes underlying the crisis Sony.docVIP

 PAGE \* MERGEFORMAT 11 Interpretation of the causes underlying the crisis Sony Since 2005, there were several incidents since a crisis, Sony to give people left a deep impression: Sony is entering troubled times. Once upon a time, Sony is considered the world’s top consumer electronics brand, Sony has a product means that the glory and identity to become Sony to become the dream of many enterprises. But today, this brand image is drifting away, at least in China, this is the case. From the ‘perfect Sony’ to ‘product is defective repeated’ quagmire where Sony bogged down in a crisis. Why is a top-class brand, a learning example, a sudden exposure to so many problems? Sony, what causes underlying the crisis? Domestic brands from Sony, the crisis should be what are the implications? People’s Network invited well-known industry observer, China, Guangzhou’s Bing Fa Mou Enterprise Management Consultants Limited-step dust Liu, director of strategy for us to interpret the mystery of them. Q: DV crisis in just the past two months, was again timed burst color TV software defects, the crisis seemed to latch onto Sony. For this second crisis, Sony’s explanation seems a bit understatement: Sony initiative to disclose product defects, is a responsible approach to consumers, then where is clearly someone else Sony has been misunderstood. How do you see Sony crisis? A: In all fairness, I do not think what is TV time software defects serious flaw, in addition to upgrades give users a certain degree of trouble, the timing software, the problem is not brought about the image problem, in other words, this is not a big problem. We must acknowledge that, and most of the local company’s products compared to Sony’s product leadership is still very obvious. One question is: Why is everyone so a small flaw been concerned about this? Reason it should be said is very simple, because the problem is the famous Sony, rather than other unknown companies. For a long time, Sony’s in peo