Interpretation of sales decline in the market.docVIP

 PAGE \* MERGEFORMAT 10 Interpretation of sales decline in the market In fact, the marketing staff in the course of market operations always been puzzled by two questions: First, all the way to exhaustion, or can do, ought to be doing work that can be done is that there is no market sales; second racking already struggling, finally sold the market than done, but the market will be a sharp decline in sales of moments, both our whole body of the utmost exhaustion but it does not work until the market sales wiped out. Get to the bottom is not difficult to find, consumer, product, channel, competition and sales strategy is to determine the five key elements, whether offensive or defensive upgrade sales decline in sales of containment must focus on five key elements of this work. First, consumption is the root of sales First, note sales decline in the frequency or number of consumers to buy less power due to product, brand or corporate image of the force strength of factors, leading to the beginning of the company’s products to consumers desire to buy less, and then choose the other brands of products;, followed by consumer groups The shrinkage of the enterprise products of consumer groups started to decrease, or consumer products businesses and corporate loyalty reduced; third is the consumer’s sense of maturity, consumer attitudes shift, with changes in social consciousness, and information and the same industries and enterprises of consumer missionary, consumers have a significant judgments and identification capability; finally, the emergence of alternatives, consumers can spend less costs to obtain the same or even more value. Supermarket on the IC card such as telephone calls to replace. There may be, consumers despite the increase in consumer costs, but to meet the potential demand for the original. Such as the electric bicycle bike to replace the human, even though consumers spent more consumer cost, but labor-saving electric bicycles, fast indeed to mee