Jinmailang drinks the how to live-.docVIP

 PAGE \* MERGEFORMAT 12 Jinmailang drinks the how to live? In early 2006, with great fanfare Jinmailang Diaoyutai State Guesthouse in Beijing, held a press conference, this press release attracted a lot of media attention, the podium Hua Fan, chairman of Nissin Food Products Co., Ltd. is the country, Japan, Nissin Co., Ltd. Acer President Ando, Uni-President Enterprises Lam, chairman of the common people such as the business elite are right Jinmailang optimistic about the prospect of drinks. Six months is more than the current market conditions Mak Lang drinks really do? Are the ‘channels’ got him into trouble Many people asked about the channels Jinmailang drink problem, will get this answer - ‘Jinmailang instant noodles have a very good channel, this channel also applies to drink’, but the borrowing side of the channel is really effective? Face products distributor beverage distributor ≠ First of all, dealers do not necessarily surface suitable for drinks, reflected in the following three areas: 1. Drink the weight of the weight ratio of surface to be much heavier, just entered the beverage industry, firms in transportation costs consumed 3.6% of the total cost of about, which side are significant differences between the transportation cost comparison, it makes so The dealer could not get surface. 2. Save face and storage of drinks are not the same storage requirements, surface-hi ‘yang’, need to dry environment, will not degenerate; drinks hi ‘yin’, need to cold environment. 3. Stronger seasonal drinks, beverages sales season starting from May, almost the end of September. Although the sales side has dropped significantly this season, but he did not receive significant seasonal drinks. Therefore, the relatively compared the surface to do drinks need more funding. We can see that beverages do not always suitable for surface distributor. The existing marketing system for drinks do? Secondly, the original dealer Jinmailang system suitable for drinks