Kanxiang FALSIFYING black hands of the three sword.docVIP

 PAGE \* MERGEFORMAT 4 Kanxiang FALSIFYING black hands of the three sword With regard to the question FALSIFYING really in the marketing theory is voluminous, too numerous to mention, but the complaints on the market despite repeated prohibitions, it seems that there is no cure and effective measure. Many experts, for packaging, selling products to increase capacity, and even interfere with the mobilization of functional departments and other methods is not very effective, I would like to elaborate on the plight of the Minister Liu enterprises FALSIFYING the most common events in several ways, and express their own point of view. First improve the internal management of sales systems and processes, and evaluation system in salary bonuses in the development of rational allocation and process management systems; the same time, severely punish those who violate, in serious cases will be dismissed. This streamlining of the marketing ideas from the inside, thus preventing the circulation Heroes of the one-sided assessment system to enable its own sales force to focus on the foundation for the market, the solid as a basis to avoid any bad there is speculation of the sales the idea of breeding. Marketing practices from the author’s eight-year term, 60% of the FALSIFYING events and market supervisors and lead the grass-roots level, so from the system root of the problem, can fundamentally solve the problem from a good foundation. Second, starting from the production and logistics links, do a good job mark management, regardless of size of the enterprise as long as the attention, many ways is not very complex. For example, many enterprise bar code identification system inventory due to volume of business and caught the conditions play a limited role, but can be produced for each region a special mark printed on the packaging, eye-catching of the Department, such as A Zone Blue No. 1, B, Red 1 number, etc., while dense distribution of well-controlled market, management,