Kentucky Fried Chicken (KFC) in China - the world-famous cooking chicken experts business case (I).docVIP

 PAGE \* MERGEFORMAT 4 Kentucky Fried Chicken (KFC) in China - ‘the world-famous cooking chicken’ experts’ business case (I) In 1998, with KFC, Pizza Hut, Taco Bell (Mexican-style food) three well-known brands of catering system (this system is a business unit of PepsiCo, PepsiCo three main business is soft drinks, snack foods, fast food.) From the PepsiCo isolated and separate listing of the New York Stock Exchange, the world’s largest restaurant group - Tricon Global Restaurant Group is formally established. At that time the members of all shareholders and the company may not have thought of, just in the past two years, Tricon Global Restaurants Group’s operation and development has achieved tremendous success. Today, Yum more than 30000 worldwide chain of stores, 50 million employees, sales volume reached 20 billion U.S. dollars, one of the world 500 strong enterprises of the column. Pepsi had just separated, the Tricon Global Restaurants Group, it is necessary to make up for past losses, while facing a serious challenge: how to create corporate culture? How to create three well-known restaurant brands in collaboration with each other, rather than competitive relationship? How to build staff confidence in the future development of enterprises. At that time, former group president of Pepsi, now CEO of Yum  Andrakk Pearson  Pearson and Mr. Nowak  David Novak  under the joint auspices of the company in many ways to maintain a separation of pre-viable organizational structure, At the same time a new vision of the future for the company’s development goals. They adopted a series of bold and new measures: such as KFC, Pizza Hut, Taco Bell to continue to their original operational management, but should play a coordinating role in each other; through the package forms, three brands of joint promotion, raw materials by the company harmonization of procurement, distribution, control of the capital balance of payments support; the first time, some belongs to