Jingdong Mall spread first strategic oversight.docVIP

 PAGE \* MERGEFORMAT 8 Jingdong Mall spread first strategic oversight A low price as a weapon in the continuous rapid growth after 5 years, determined to become the leading e-commerce companies Jingdong Mall, and finally put on the brand-building agenda,. March 18, Jingdong Mall and Super signed an agreement to become the main sponsor of Super League. Jingdong Mall by saying that this initiative is to build its “popular brand.” In the past 5 years, mainly with low-cost advantages, Jingdong Mall achieved an average annual growth of 300%, 3C products, now has become the leader in B2C platform. Jingdong Mall, according to statistics, more than 700 Jingdong Mall million registered users, more than 25,000 orders daily treatment, over 20 million daily average PV. And in 2007, 2008, 2009, Jingdong Mall three times to obtain venture capital fund Tiger Global Fund In 2009, after injection of 1.5 billion, Jingdong Mall in the short term is basically “not bad money.” However, the involvement of venture capital, and an increased competition within the industry, in particular, on-line Taobao Electric City, and Suning, Gome online sales platform for the establishment, it is clear to the Jingdong Mall greater development pressure. Jingdong Mall to the 2010 sales target of 100 billion yuan, an increase of this figure may seem slower than Jingdong Mall growth rate of previous years, but has exceeded forecasts 2010 3C products in China online retail market share of 10%, the former has Taobao Electric City, Suning and Gome after the online sales platform for the attack, Jingdong Mall 100 billion in order to complete the sales target is not easy. especially the 3C mostly consumer durables products, repeat purchase rate is low, relying solely on existing customers and spontaneous word of mouth, it is difficult to support such a huge sales figures, which Jingdong Mall in addition to increasing product category, the introduction of merchandise categories net acquisition Chihiro