Kingway Brewery and Yili mineral water- Why go today!.docVIP

 PAGE \* MERGEFORMAT 5 Kingway Brewery and Yili mineral water: Why go today! In Shenzhen, for many years, found a strange phenomenon, many local FMCG company, the “base” in the continuing loss of - basically by other brands lose ground, in these cases, Jinwei and Yakult is the best example. I remember very clearly, first came to Shenzhen breath, company parties, staff parties, basically point the few “Lao Jin Wei”, came to Shenzhen Kingway drink of course, it seems a bit “proud” in my heart . Several years have passed, I feel a huge loss of Kingway’s consumers, now friends, colleagues and dinner, basically does not point “Lao Jin Wei”, became a point of “old Qingdao”, is not very black humor, lamenting the world change too fast! Despite the difference in the case of Yakult, but the basic principles are similar, the difference is: Yakult Danone acquisition is the same, the market is growing in poor, tepid sales (essentially shrink to household consumption. Two a Shenzhen food and drink on behalf of the brand but in varying degrees of decline, very sorry. Known as the forefront of reform and opening up, reform of the testing ground, Shenzhen speed #8226; #8226; #8226; #8226; #8226; #8226; In addition to manufacturing, IT, design, the Shenzhen’s food and beverage companies in branding, marketing or sales management has lagged behind. Sometimes, I think, probably because to do beer, do drink, do FMCG too trivial, too tired, too slow to make money now, it is not IT industries to more money, quick, and therefore “Time is money, efficiency is life,” the Shenzhen spirit of the “guidance” Our consumer business lost the “base”, or even a malaise. If you do not believe, you can carefully recall, Shenzhen or Guangdong, in addition to the “two music “, the large FMCG business is basically a dairy in Inner Mongolia, Jiangsu and Zhejiang and Fujian in the food business, that is, or Shenzhen, Guangdong, they are doing to make money fast that manufacturing and industry.