Kitchen terminal sales revenue model ----- single product marketing to marketing package.docVIP

 PAGE \* MERGEFORMAT 4 Kitchen terminal sales revenue model single product marketing to marketing package Listen to the radio a few days ago, the United States during the 1930s Great Depression, entertainment adverse economic boom, popcorn is also accompanied by booming film industry into mass production, the data is more surprising was the total profit of 85 cinemas % even from the sale of popcorn. In fact, it is a scene in the movie tie-in marketing case popcorn sales, but the only movie theater popcorn tying it? Ms. Yi, general manager of an international cinema immediately denied, ‘We tried a variety of ways with potato chips , biscuits, upscale popcorn ice cream but did not sell well. audience is the recognition of the golden popcorn plus a combination of Coke, 10 in the audience might have eight will buy popcorn. perhaps, from the price, taste and eating on the way ., movie theater popcorn is the most suitable atmosphere for food, ‘another industry source said, cinemas tuck choose to sell products there are several principles: not prone to waste, so like plum, melon seeds shell with this nucleus will not work, no pungent odor, so the burgers, marinated cooked absolutely not be brought into the auditorium, there is not too much to chew sound, or affect other people viewing, prone to disputes which, according to the above principles, and then integrated audience consumption habits, popcorn is the last election on the. It seems that the tying product portfolio to see whether they have the right? In the food and beverage industry, drinks and high profits is an open secret that the industry, many food companies are doing everything possible to sell drinks, but the staple food and drinks perfect tying undoubtedly KFC. Below we analyze the sales package fast food chain industry. Usually We went to KFC, the menu will be the case (for reference prices and costs Of course, in reality, the package program will be more, we can be seen in the table, and ult