Know the SEM chapter business case details.docVIP

 PAGE \* MERGEFORMAT 11 Know the SEM chapter business case details Keywords: model - are suitable for medium and small enterprises can not only be brand communication, but also the development of electronic commerce services directly. Case1: BMW - display the search results according to IP address to reach brand subdivision covered by the localization of BMW in the U.S. search marketing strategy is aggressive launch strategy, that all of its product names so that search results are placed in the first one, and on this basis, the detailed study of user queries that may occur when the key word combinations will be name of the product of various permutations and combinations of keywords together to buy and make it also in the top search result rankings. In addition, BMW and search operators reached a sincere cooperation, the use of search engine keyword advertising sub-IP display feature, the joint scattered in cities across the United States distributor, for accurate dissemination of the local market brand. BMW product names entered by the user, after the first show in the results list is the BMW America’s official website, the list of results show that the second bit of local dealer’s Web site. If the user’s IP from Seattle, the second result is a Seattle-based dealer website. BMW of this initiative, the first brand to reach a large area of coverage, all the products on the BMW in the search results are ranked first in the eyes of users, establishing a good brand image. Second, the brand reached the breakdown of coverage, according to the user in their respective districts to provide targeted results, sales for the dealer to bring clues. Finally, BMW dealers conducted jointly with the search marketing, making BMW’s overall brand image of a high degree of unity, while saving the various dealers fighting each other to bring the high advertising budget. Case2: European Cup - highlights the official colors, brand communications and public relations to achieve