Koch Energy spark plug how to become a leading brand in energy saving.docVIP

 PAGE \* MERGEFORMAT 4 Koch Energy spark plug how to become a leading brand in energy saving First, the background note: Spark plugs as a new concept of energy saving and environmental protection products, market potential in China, close to one million vehicles per year case, the energy crisis and environmental pollution has become a very serious economic and social problems, the product will save energy, significantly improve the ecological has improved. Second, the energy problems faced by the spark plug: 1, awareness of industry experts and practitioners, recognition is low, many people believe that saving through the spark plug is not possible. How do they identify the product, as recommended by the positive energy spark plug and mouthpiece. 2, the company set up near the market share and brand awareness is low. 3, how to reflect the products than by gold, platinum differences, channel and consumer recognition for professional acceptance. 4, how to lower energy costs spark high-tech communication, energy saving, environmentally friendly features, the market generally recognized. 5, how investment, effectively raising the sales, open markets. Third, the resolution strategy Policy Research Center, Shanghai Jin explained that the preliminary analysis: 1, adjust the product name for saving spark plugs Energy saving will become a green spark plug spark plug change, energy conservation usually more common in official and media reports, but generally refers to energy saving energy, and does not highlight the product’s core values #8203;#8203;- lower fuel costs by car, use a more direct and ordinary people more acceptable common parlance, spread more easily vivid, easy to open up the market. 2, adjustment of product prices go up, floating line of 15 - 20% Product prices in many cases brought on behalf of the value of the product, if the Power Save and general spark plug spark plug is also selling the same price, you can not highlight the