Kotler and trout positioning of the other.docVIP

 PAGE \* MERGEFORMAT 6 Kotler and trout positioning of the other Positioning is a marketing concept, according to the subject can be divided into different product positioning and centering around the brand’s positioning, Kotler’s ‘STP’ strategy is to focus on the positioning of the main product positioning, the positioning of Trout are mainly around the brand location. Although the two differ from the positioning of the main body, but its purpose is to find for themselves through differentiated position to win the market competition. In addition to the different subjects, the two are even in the actual use of the distinction between the following aspects: First, the object is positioned differently: Kotler is positioned against the market, Trout is the positioning of the brain and mind for consumers. Kotler is positioned by selecting the product differentiation, service differentiation, staff differentiation, image differentiation, channels, and so differences in the above products in the market to achieve a unique position, the result is clear to allow consumers to identify. As McDonald’s global harmonization of decoration, we can identify at a glance it to, but also such as Haier ‘in good faith to forever’ thoughtful service to distinguish it from other home appliances manufacturer Haier, and a strong emphasis on services to appeal to consumers. These differences are important, but do not constitute sufficient reason for consumers to choose you, but only the top products in the market for the company outlined its own position, is a positioning mode from the inside out, is a by product to the consumer thinking. Trout positioning through market research for the brand in the consumer’s brain identified a valuable position, the positioning of the regions are not in the market but the consumer in the brain and the mind. The result is valuable to consumers through such a position, forming a unique reason to target consumers, as buy ‘Rejoice’ consumers of shamp