Large-scale model of the successful public relations campaigns.docVIP

 PAGE \* MERGEFORMAT 21 Large-scale model of the successful public relations campaigns The ultimate goal of all marketing activities is to rapidly improve product end-sales, expand market share, any eventual realization of this goal, public relations marketing activities can not be called a success, not on paper, that is, castles in the air, more critical is a waste of money labor life. In December 2001, TCL mobile phones successfully passed the South Korean actress Kim Hee-sun’s trip to Xi’an, large-scale public relations campaigns (hereinafter referred to as ‘trip to Xi’an,’), to the rapid increase brand awareness and influence of the purpose, which linked the fierce market in the Northwest Territories stand out among the competition, taking the lead in the country to achieve a strong industry sales in the first three goals, while the activities of the overall cost, but more than 60 million, making it a classic example of the industry’s most successful. What specifically is how to implement then it is place where the industry’s envy and amazement. The author happens to be the whole program of activities during the period of the writers and the whole organization of the implementation of activities the participants and reviewed compiled this article to a friend for the marketing sector evaluation. Chapter I: opportune One day ‘Xi’an tour’ activities, was chosen on December 6,7,8 day, it was New Year’s Day and the Spring Festival is approaching, the various manufacturers will spend big money on product sales publicity campaign, while the TCL Mobile Communications Co. a big surprise play service brand publicity, Kim Hee-sun in December to China ‘event marketing’, to carry out public relations activities, please Kim Hee-sun as ‘mobile Angels’, to attract consumers attention, will serve as an important factor in market competition to promote the curtain of service marketing prelude. This is bound to attract media and public attention, and further shape the TCL