Lang ad outlook on My Opinion.docVIP

 PAGE \* MERGEFORMAT 7 Lang ad outlook on My Opinion Advertising alone is not enough to let the audience know that you should also impress clients! Simply is not enough to impress clients, but also action! Action alone is not enough, but also allow customers pays for! Just dig a money is not enough, we still have to repeat purchase! Lang is my favorite economist, very impressed, Professor Lang to face the reality and the courage to say the truth, his unique perspective on China’s economy to a lot of people talked about. On the other hand, may be due to the public touted, self-confidence of the explosion swelling, Lang’s research area has been extended from the macro-micro-classical studies, and even in business management, marketing also Huyou us fans. No wonder some people pipe Lang called ‘the economics profession Zhao Benshan’. By chance, Wang Lang, Professor Mingtan seen on ‘advertising’ speech video, some of his too absolute, exaggerated point of view can not agree, they are likely to mislead a lot of young people. He said: ‘Chinese people believe that marketing functions of advertising is to increase the visibility of the brand or products, it is absolutely wrong, the essence of advertising is to convey the spiritual and cultural content products. ‘The King Mingtan that not only convey the essence of advertising products, spiritual and cultural connotation, a more important role is to maximize your ads into sales. Wang Mingtan that there are several ads, we are most familiar with the definition of advertising is to an idea to the audience, so that advertising products in the audience have a certain impression of mind and memory, we control this kind of advertising is called ‘brand-based advertising’ also include product-type ad. However, this advertising often requires a huge capital investment, short-term return on sales is difficult to produce, often large-scale enterprises can play with the big brands. The vast majority of domestic enterprises, a