Lang Lang a world-class culture and the birth of the brand.docVIP

 PAGE \* MERGEFORMAT 12 Lang Lang a world-class culture and the birth of the brand In 2007 Forbes ‘China celebrity list 100’, the young pianist Lang Lang’s annual income of 1.5 billion, behind only Yao Ming, who ranked first in literature and art. Spring Snow in the classical music industry, the income was able to exceed a number of mass entertainment stars and sports stars, is really astonishing. However, Lang Lang’s media exposure, personal image and career development trend point of view, he has succeeded in establishing a personal brand of cultural industries has become a world-class classical music star, his current income of only the brand objectively reflect the even partial reflection. Brand positioning and its transmission In both developed and emerging developing countries attach great importance to the parents of today’s music education, classical music is becoming increasingly popular, piano players, such as countless, there are also many skills were superior. Although rare in the history of Chinese music, world-renowned pianist, but China’s Qin Tong has reached 30 million (of which most of the major piano), but also with Lang Lang comparable age and skills of young pianist Li Yundi there, Chen Sa and others, Lang Lang has been facing a lot of fellow competitors, along with talented young people around the world and the famous masters of classical music in the world to establish a pianist’s personal brand, first of all to our own accurate positioning. In marketing theory, the location is the key to a different shape compared with the competitors, giving a clear impression of the personality or image, and through a set of marketing mix to deliver such a vivid image to the customer, so that this image firmly occupy the minds of customers. In short, is to distinguish between themselves and their competitors and make customers recognize and appreciate this difference. Lang Lang about his own personal brand positioning is a warm, strong affinity dram