Kitchenware Directs Blue Ocean.docVIP

 PAGE \* MERGEFORMAT 12 Kitchenware Direct’s ‘Blue Ocean’ Tip: From the current situation, competition in the domestic direct marketing business almost entirely on cosmetics, health food, cleaning supplies before the three types of markets, the competitiveness of health-care equipment categories are relatively weak, small kitchen space to be developed markets. Most enterprises have not yet enter the kitchen area of the idea, but it will compete in the future direct another battleground. Last year, the Ministry of Commerce, the State Administration for Commerce and Industry jointly issued the ‘direct product range Notice’, defined at this stage to carry out direct sales of products in our country can only include five broad categories: cosmetics (including personal care products, beauty salon products) , health food (issued by the relevant departments ‘health food approval certificate’), cleaning supplies (personal hygiene items and cleaning supplies used in daily life), health care equipment and small kitchen. Furthermore, direct product should comply with national certification, licensing or mandatory standards. Where a business provides that the five categories of products beyond the direct sales business will be considered illegal. Of these, authoritative data show that in the next five years, kitchen equipment, the capacity will reach 350 billion at least, the market space for development will be at least 1200 billion yuan, close to health care products, cosmetics market combined. Won the kitchen market, it means that half of the market share of direct sales. But the present stage, the kitchen is still the direct selling market in China’s ‘virgin’. In addition to Amway China and Shandong, Enron and other companies, other companies products are not used for direct sales of small kitchen utensils, can live without such an intent. Products to seize the market with the rare gaps in Direct product of the attitude of the State, would be for small to multi-li