Large-scale property market area grid.docVIP

 PAGE \* MERGEFORMAT 4 Large-scale property market area grid Large property in occupation of huge capital inflow, construction, long life cycle and many other reasons, the marketing focus on Forward House sales. Forward House for sale, real estate sales has always been the difficulty, but also the essence of the real estate marketing. Large-scale operation of the property, usually taken a portfolio approach, that is: In order to attract early users, the most precious of the funds for construction to take a lower opening price, then the progress of construction under the Forward House continue to increase, ultimately achieving a balance profit margins. However, this method must operate according to different situations, mobile treatment. We can be a buyer’s market as a specific factor, it is as the diminishing of your sales process is like a cake, and sharpen less. In this way, on the one hand the buyer’s cake getting smaller and smaller, on the one hand you have the price of becoming more expensive, how can that be done? Therefore, this portfolio approach must be a detailed analysis of its own merits and can not be applied rigidly. For example, a large commercial buildings, small boutique, but are more of a general location, such as progression to low-cost portfolio approach can easily lead to fine location to lower prices for finished, while the location of a large number of poor but due to the progressive causes of the price rose up, and lack of market acceptance, thus causing less than the pre-construction funds, so that the project ran aground. We can use the area grid-market approach to rationally allocate resources to resolve this conflict. For example: users can be divided into investment and operational users to two kinds of users and specific and can the amount of money according to the customer to conduct detailed market segment. New and different cakes, according to the different marketing methods you eat, always eat the new. In a city ‘Xinxin Sq