LG Chocolate Phone emotional marketing technique Psychological.docVIP

LG Chocolate Phone emotional marketing technique Psychological.doc

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LG Chocolate Phone emotional marketing technique Psychological

 PAGE \* MERGEFORMAT 11 LG Chocolate Phone emotional marketing technique Psychological Aviva open of that moment, it was that people get tired of thick black and red completely shocked. Aviva found that those eye-catching black and red, part of an on April 13 has just listed a new mobile phone brand, its name is chocolate (chocolate), from a South Korean home appliance giant LG. In this sense bizarre website, Aviva saw her favorite Korean star Kim Tae-Hyun Bin and Xu, LG Chocolate phone commercials, they perform with an ambiguous on the love story. Their stories and sites ‘chocolate story’ of the text as it was moving. The most unforgettable for Aviva, is left, they saw that a casual ‘I chocolate you’, LG actually it translated into Chinese ‘love of chocolate yo’. For Aviva, the it is simply a fatal ‘emotional buttons’, it will pull back the memory of Aviva Sentimental first love back in season, Aviva now think of it, and my heart faint still some soreness. Aviva in ‘chocolate story’ li ‘live in the chocolate inside the love’ to see some characters, reads: The difference is that I appeal to my penchant for chocolate, as well as my 16 years of age met the man. Flash of light, flashing moment, Aviva has been chocolate completely moved, and she suddenly felt a strong,这枚 lovely chocolate phone, clearly is its own witness of love. His love for a long time and the sentimental recollection of the time, Aviva has quietly become the LG Chocolate cell phone operation hearts and minds of ‘prisoners’. This is the emotional marketing, LG cell phone charm. To explore ‘Chocolate generation’ For the emotional marketing, LG Electronics CEO Kim Ssang-su has a set of his own views. LG’s history as the first line from the marketing of the CEO, Kim Ssang-su that, including consumer electronics products including mobile phones have been completed by the function-oriented changes to the design-based. However, in the consumer and mobile phones, MP3 players and o

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