Li Ning changed now to change the future from.docVIP

 PAGE \* MERGEFORMAT 9 Li Ning changed now to change the future from March 18, 2010, Li Ning, the company released 2009 annual report, released figures show that: the company annual sales income of 8.387 billion yuan, of which the core brand, “Li Ning” sales of 76.9 billion yuan. So far, Li Ning Sports Goods Company changed China market, foreign brands continue to rule the situation for many years, competition in the market to regain the initiative. Widely encouraged in the industry and then Ti Lining regain the throne when, as the protagonist’s Li Ning Company has not met a more heavy Aspect launched a “large” in the last staged under the guidance of Li Ning - “ Li Ning, 90, after “crashing out, the replacement of brand identity and advertising language ... ... “International brand”, which is the replacement of Li Ning brand identity is best explained, however, Li Ning, the company chose to maintain annual growth of 30% so much under the “change”, Li Ning trying to do? Ning Why take the initiative to seek “change”? Change the external perception: “Li Ning” star effect gradually weakened individuals Li Ning years, from its establishment to the rapid expansion, from domestic to overseas, the biggest highlight of Li Ning brand not products, not advertising, but a very pure “Li Ning” personal star effect. Movement in the 17-year career, a major international gymnastics Li Ning won gold medal 106 In 1987, Li Ning became the IOC Athletes Commission was the only Asian member, in 1999, Li Ning was selected as the World Sports Press Association “ twentieth century, the world’s best athletes, “his name and Muhammad Ali, Pele, Michael Jordan and other 25 sports stars sports a top board of the century. With this honor and the praise of people, Li Ning entered the business, the creation of a “Li Ning” sporting goods brands, and 90 years of sponsorship opportunities for the Asian Games for the Chinese delegation, Li Ning Company began operations, thus creating