Li Ning brand thinking about remodeling a few questions.docVIP

 PAGE \* MERGEFORMAT 4 Li Ning brand thinking about remodeling a few questions Li Ning brand the recent remodeling is increasingly cause for concern, not long ago lt;lt;World Executivegt;gt; magazine about I talk about this issue, as are field lectures, not to do so, but on this issue I have an idea of , would like to communicate with colleagues. With the development of China’s sportswear market in the past 10 years, the main thing, this type of product brand management is very important, especially some of the brand is a problem, more likely to cause hot media, such as Li Ning brand is highly regarded, but hot After the meeting we should business development perspective, the Li Ning brand remodeling for reflection, this is truly beneficial to the brand development, after all, more than a year to the development of Li Ning brand has remained or even decline, this is not the industry want to see of as long-term teaching and researchers engaged in brand management would like to think deeply from the following Ning branding issues, I hope to attract more attention to China’s industry players and brand-building people to think. It can be said to the industry for more than a year’s opening of the new brand Li Ning logo, the slogan ‘Make the Change’ (to change the place), and 90 after the concept of mixed Li Ning Li Ning has the inherent advantage of this brand though out the best in the 2008 Olympic Games limelight, and in 2009 to 8.3 billion yuan of sales income ranked third in China sporting goods industry, but to around May 2010, Li Ning brand in 20 years is indeed perilous experience a long time vague enough to highlight the Li Ning brand personality, the aging of the target consumer group, together with KAPPA, PUMA, Reebok and a number of foreign forces, challenges and Anta, 361 brothers and other domestic ambitions ... These factors have been shaken Li Ning ‘youngest’ position. Li Ning branding strategy is in this situation came about. Unfortunately, the