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Li Yuchun endorsement storm winners and losers
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Li Yuchun endorsement storm winners and losers
Shanghai days through mass entertainment entertain popular Super Girl Li Yuchun has created, while the Li Yuchun becoming an entertainment celebrity is behind a large number of fans for their support and cheer. So pay attention to brand-building enterprises in the power under the slogan of the brand is the fastest speed to find the image of Li Yuchun to do with their products made by people, Li Yuchun at some time became the band made a number of business people, so the sky and crashed in a storm endorsement .
Coca-Cola and Procter amp;amp; Gamble, is well known is the brand-building the world’s top masters, but they are entertaining company’s co-operation with the days, using the image of Li Yuchun to do with one of its products made by people to promote model took a plunge, there are heavy哑巴吃黄连 , there is suffering the pains of words !
Super Girl Li Yuchun as the first of countless fans. Coca-Cola and Procter amp;amp; Gamble’s Crest toothpaste, is also the first in their respective fields, to find Li Yuchun to endorsement - this is wrong Mody?
As the consolidation of the brand position, this kind of advertising strategy seems right, but you do use the image of Li Yuchun made by people with the aim of both the sales volume for the enterprises to upgrade, or upgrade to bring brand awareness, we must take into account the factors that can not just look for products Li Yuchun and companies with common factors, regardless of the nature of the formation of star Li Yuchun, Li Yuchun for the product endorsement of the external negative effects of any small changes in the environment will bring disastrous consequences.
Li Yuchun first endorsement of the brand, is the Divine computer, a second-rate brand. Business logic is: Since so many crazy fans Li Yuchun, Li Yuchun endorsement by the things that may lead to ‘corn’ tendency to buy, so that the user will be added to purchase. Yes, this logic,
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