Lenovo is not optimistic about the prospects for replacement IBM ThinkPad.docVIP

 PAGE \* MERGEFORMAT 7 Lenovo is not optimistic about the prospects for replacement IBM ThinkPad According to ‘the Southern Metropolis Daily’ reported a few days ago, Lenovo Group revealed that the end of this year will be for large customers, on ThinkPad notebooks get rid of ‘IBM’ logo, together with Lenovo brand identity; while for individuals and businesses in the user’s ThinkPad products will be In mid-November this year, all marked with ‘IBM-Lenovo’ dual-brand. Lenovo’s move, get rid of ‘IBM’ logo, so as to dilute the ‘IBM’ logo on the impact of Lenovo’s notebook products, strengthen Lenovo brand influence. Generalist VS professionals brand competitiveness contest The brand’s competitiveness stems from consumer brands to buy, which depends on the consumer brand awareness. Because the brain decided to purse, no matter the brand or the all-round talents brand, to achieve the brand’s core competitiveness of the reasons is the awareness of consumers to buy the law to make it a continuing purchase. For the generalists brands and specialist brands, the competitiveness, the global master brand strategy consulting, Mr. Rees ‘Focus’ a book tells us that the more simple and competitive market, the more we need generalists, while the more intense market competition, more in need of specialist brands. In the face of fierce competition, the generalist brand competitiveness and profitability of a natural match for the brand experts. For example: Gree air conditioner is committed to research and development, sales, become the category leader in air-conditioning, sales of No. 1 for 10 consecutive years. According to the 2005 annual report, annual sales income of 18.248 billion yuan, an increase of 31.92% with a profit of 510 million yuan, an increase of 21.11 percent, return on equity reached 18.68%. G US’s 05 annual report, the company realized main business income of 21.314 billion yuan, net profit of 382 million yuan. In 2005, TCL Group and Kelon Electrical hu