Li-Cheng Wang how to move channel.docVIP

 PAGE \* MERGEFORMAT 13 Li-Cheng Wang how to ‘move’ channel Li-Cheng Wang confusion Li-Cheng Wang Xian one day enterprise’s head, one or two products will be dependent on big companies, and companies have together developed a number of dealers, their loyalty to the enterprise is high. But recently, he had a great confusion. Before his company only one or two products a year in sales of Jige Yi. Now his company has nearly 20 products, but also what is not seen sales increase in more than a dozen newly developed products usually sell poorly. Originally I thought I could make more money with new products, but the real money-making enterprise, or prior to those products. For each new product, he does not rush into battle is the: * development of a product for each, there is careful market research, demand a rigorous breakdown of the products to meet the needs of both, or have clear differences in packaging; * prices are also very reasonable, and that he never expected to gain huge profits in a single product, it is not his business principles; * is a distributor not you? Nor is it, that almost all of his brothers with Da Jiangshan, loyalty does not have any problems; * Brand not far behind, or else he would not have done one or two products a year are now sold Jige Yi; * There is: also done promotional and advertising are also shot. * From products to prices, from price to the promotion, Li-Cheng Wang seemed right. Well, the reason for where? Problem is in the channels Li-Cheng Wang fortune, because of a single product, the product to the dealers by region, by the dealers in their area and doing promotion and marketing. When the enterprise of new products emerging, these distributors of natural products has become a new distributor. At the same time, business-to these dealers strict regional exclusive distribution system, to ensure that their regional interests in their respective markets, and definitely not FALSIFYING between dealers and other violations of beh