Limited resources creative infinity - Harbin market experience in the terminal extension.docVIP

 PAGE \* MERGEFORMAT 11 Limited resources creative infinity - Harbin market experience in the terminal extension Preface: July meeting of the national market, the boss a ‘did not do a bad market, only people who do bad market,’ Let me mind. I began to take over the market in August of Heilongjiang, when I decided he must make a point of success and can not live up to the company’s Heilongjiang market expectations. Assumed office, in front of us lots of problems, dealers transformation, shopping malls handover, the Company’s branded products to restart the terminal to enhance the image and distribution network conditions, and so are required to start from scratch. In this I am very grateful to the Northeast Regional Manager, it was his decision and replaced it with a dealer before the company embarked on the promotion of products in Heilongjiang, a correct path for the future rapid development has laid a solid foundation, which is precisely verified that sentence of marketing terminology ‘to choose a good market, it is better to choose a good dealer’. Since the election right way, then how to open up, development, and that is my company’s policy to do a down bit by bit, under the guidance of a problem. 1, Heilongjiang market in order to compare past and present (1) Sales Outstanding: In the past ended in July Heilongjiang total reimbursement 260,000, while the total return by the end of December to July’s 1.13 million, double the growth achieved. (2) dealer contrast: Omaha of the original dealer to beauty products (Professional Line) mainly business, energy, fragmentation of our products into the market and concerns of smaller dealers specialize in cosmetic products are cleaning products, the strength of the terminal Network sound, and the Division I meet good, and is C-BONS dealer-to-end management has extensive experience. (3) terminal image: In the past our products virtually no end in Harbin image, Standees and shelf. Now, 14 large and medium sized st