Liquor terminal black hole.docVIP

 PAGE \* MERGEFORMAT 10 Liquor terminal black hole Worth? Liquor industry jargon saying the world to those who utter the least the terminal, along with saying goes, is called the terminal seeking death, will not do the terminal waiting to die. Liquor consumption due to the particularity of the terminal into a product with consumers ‘intimate contact’ is the best place. According to 80:20 law, 20% of people consumed 80% of the liquor. This is generally 80% of the spirits, or feast at the hotel. Such a platform, through a terminal, you can display the brand image and consumers closer the distance, coupled with promotional staff silver tongue, to complete the sale is an easy matter anymore. The performance of products in the sale terminals, a direct impact on the size of their market sales. To solve the terminal problem can be solved not only the consumers ‘buy’ issue, but also a vivid through a terminal end of the construction and implementation of promotions, to a certain extent, solve the consumers ‘happy to buy’ issue. For some unknown small brands, the terminal is that they cut into the market, only a breakthrough, so regard the attacks on liquor companies to focus on the terminal. For some time, alcohol manufacturers and distributors to do more in the terminal, in the end costly human and financial resources. An industry source said the current increasingly fierce battle for the terminal, ‘to seize the terminal’ became the slogan of a new round of liquor war, the hotel in the increasingly fierce competition. A large number of liquor companies are always consciously or unconsciously involved in the advertising war, end war, most of medium and small brands to 80% of marketing costs into the terminal to go. In particular, some just beginning to move toward the national market, liquor brands, or from other industries to the liquor industry in transition, to eat crabs. Their brand, whether competitive or expression, or resources to support the brand, the