Liquor-making industry in My Eyes - X brand later this life.docVIP

 PAGE \* MERGEFORMAT 13 Liquor-making industry in My Eyes - X brand later this life I have engaged in fast moving consumer goods industry marketing for many years, from the nose for intensive washing of the industry to the attention of the food industry have had actual combat experience, had the privilege of January before the turn to a local brand of liquor manufacturers, came to the company in January more than, through the production plant, wine shop, packing workshop, koji workshop to hook a closer look at storage plant, to various markets, business super, channels, grant city, and catering to track, for the liquor industry has some preliminary knowledge, in combination with other fast selling goods, the operational characteristics of the industry, and now I see it summarized as follows, hoping to get friends to their views: 1. From the industry point of view into liquor-making industry should belong to the fast moving consumer goods industries, but because of its unique historical and cultural background and consumer characteristics also make it different from general consumer goods. 1. It has a unique geographical advantage of the beer industry, the country where liquor brand far more than 1000, but because of the factors contributing to the brand gold content so that it can not be the same as the beer industry and the formation of scale, even Maotai Wuliangye Luzhou Old Cellar Full integration is also first-tier brands can not eat all of the regional market. 2. It has a high brand loyalty characteristics of the beverage industry, aside the high-end products, even in the three towns below the market price of less than 5 yuan a bottle of Okuma also has its very loyal consumer base, then even if the cost advantage of manufacturers through the introduction of its products priced below, it is not easy to occupy the low-end market. 2. From the branding and strategic and tactical point of view it is different from other traditional consumer goods. 1. Beca