Local advertising investment of moderation of the Road.docVIP

 PAGE \* MERGEFORMAT 10 Local advertising investment of ‘moderation’ of the Road Channel flat, the market focus of subsidence, which is the practice of Chinese enterprises derived truth. Increasingly important in the channel today, not to engage in channel flat, of course, is a contrarian into it. In contrast, in China, an overly broad market, engage in excessive flat, that is another extreme. 3 is the king of flat paths, but they all died beyond the control of the marketing system; Changhong sold directly to television sets in rural areas, he became a huge huge loss on the sales. Do not do not, I’ve been through is not OK, this is probably the Chinese path flattened the ‘moderation’ of the Road ... ... accurate positioning of the brand, the more sharp the better, ‘positioning theory’ is that China’s advertising education. No positioning a brand, is doomed not live a long time being unable to withstand impacts, but reflect the Chinese market by virtue of precise positioning on the real number of successful brands? And live the best brands, but most of them do not to locate too sharp. No non-targeting, positioning is not set in too sharp a line, this is probably the theory of China’s position of ‘moderation’ Way ... ... The introduction of quantitative data, advertising frequency, income point of view, the calculation of cost per thousand, which is a foreign media company to the Chinese media industry’s most outstanding contribution. However, there are also many died in these ‘indicators’ under the brand, there are even more income point of view can not explain the mystery of the market. On the contrary, Melatonin (Gold partner) advertising strategy, the success of the tender, so that ‘data are’ surprise. Racking our brains to run No, do not you listen to the data line, which is probably the Chinese media, to quantify the ‘moderation’ Way ... ... Advertising investment in China, there are a lot of this kind of ‘moderation’ of the Road. One has no indigenous i