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Local cosmetics company with three ways to
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Local cosmetics company with three ways to
As a field of hard work in the cosmetics industry professionals for many years, my heartfelt battle in China’s cosmetics industry, local business owners, industry colleagues express our highest respect! Thank you for the Chinese daily chemical industry, the contribution made to the development, but also for you in an increasingly fierce market environment for the efforts to create a national brand to feel sincerely admire. However, the local cosmetics companies but because a lot of real business problems confused you awake at night.
First, the problems faced by
Question 1: In the foreign brands of sovereignty to survive, struggling
Since the reform and opening up China’s cosmetic industry, surging annual sales reached 80 billion, but as more and more giants of the International Day for the Chinese market to conquer new territories madness, local daily chemical enterprises of the day has become increasingly lessBetter than in the public area of Xihu, Procter amp;amp; Gamble, Unilever-led international giants put pressure on local enterprises, while in the field of high-end skin care with L’Oreal, Shiseido, led by foreign brands accounted for more market share. L’Oreal acquired in recent years, a small nurse, Yue-Sai, Johnson amp;amp; Johnson will acquire Great Treasure and other capital acquisitions wind becomes stronger, shouting for many years’ wolf ‘in local enterprises and really felt the strong pressure brought by foreign brands, after all,’ Dances with Wolves’ alarmed the day is always people.
Question 2: financial stress, ready to face the threat of bankruptcy
Such as Procter amp;amp; Gamble, Unilever, L’Oreal, Avon and other access to China’s International Day for the enterprise has in recent decades, or even a hundred years history of development, capital accumulation, capital strength to have powerful backing, while the local daily chemical enterprises in the capital trial of stre
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