Liquor- The marriage of packaging and operate in pairs.docVIP

 PAGE \* MERGEFORMAT 12 Liquor: The marriage of packaging and operate in pairs Moderator: Wang Zhengkun issue involved Guests: Beijing Century-chi, chairman of the industry marketing planning HUANGTAI yuan Jinan Baotu Spring Wine Sales Company General Manager Yang Lianming Taiyuan Wing Fat Trading Company Manager, Ma Yu Everest Corporate Growth Organization Principal Consultant He Zu-qi ‘Now is not the simple meaning of packaged liquor on the packaging, its role has become very broad, and in this role for the marketing and investment is increasing the weight, packaging and the importance of integrating operations have been a number of vendors The fancy ‘. This is the reporter talked with a number of liquor vendors set out in the process of representative point of view. So this issue on the topic of wine packaging also thus initiated. To give new meaning to the packaging Moderator: We know that in the last century, 80 years ago, China’s liquor products are almost no packaging, a clear distinction between brands is attached to the light standard wine bottle. Now, the packaging can be called wine variety, it has also become very broad sense, everyone is now the role and significance of wine packaging is how to treat it? Ma Yu: From our dealers point of view, whether the packaging of the new features in a large impact on whether we choose this brand because it is now more serious homogenization of wine, from the quality it is difficult 1:00 grasp this wine could cause concern in the market, and if more features on the packaging, if at least one on the shelf will give people the feeling of unusual for us to pre-expand the market is very favorable. Although we now have participated in each of rum, but the main is to see whether the emergence of new products, and this new product we have attractive packaging plays a significant role, even more than what the so-called zero-risk policy are useful, because the external packaging is shown. Packaging While deale