Looking for a place to do more than our competitors sell- Then let us begin from the top of the pyramid!.docVIP

 PAGE \* MERGEFORMAT 5 Looking for a place to do more than our competitors sell? Then let us begin from the top of the pyramid! Looking for a place to do more than our competitors sell? Then let us begin from the top of the pyramid! Shandong, a food additive B business is Coca-Cola, Nestle, Yili, Mengniu and other multinational companies and domestic famous brand key suppliers and partners, with annual sales of 10 Jige Yi, the market share of more than 70% is the industry’s absolute brand. But in business start-up phase, but it was still unknown in the industry for small businesses, sales was very difficult. In order to bail out companies, the rapid expansion of sales, B business leaders believe that: We must at all costs, capture of an industry heavyweight model for the customer to influence and lead other companies to follow up. B enterprises to targeting an internationally renowned beverage giant K company, but sales did not know how to start with. B business sales Liu Zong, ten years ago was a 20-year-old salesman, by chance, in a trade magazine, found that: K’s Beijing Bottling Plant Yan technical director to write an article on food additives articles At the same time this person had also negotiated with the K’s to invest in China to introduce the Chinese expert group members. Liu rushed to Beijing to meet with Yan. When K Company of such additives need to be imported from abroad, without the prior meeting with Liu, Yan actually do not know the country will also be able to produce very fortunate that Yan was still an active supporter of national brands. The two sides to talk quite well, but the K’s procurement in China is not his mandate, but the K Yan agreed to recommend high-technology companies in China. Yen’s position as special and highly recommended, K the company’s Asia-Pacific technical director, and B Company’s top leadership will soon meet again. Of course, after the B’s to meet the special requirements of K’s technology, but also spent he