Looking for free lunch.docVIP

 PAGE \* MERGEFORMAT 9 Looking for free lunch When you are up for the advertising costs while increasing the time to worry about, when you for the huge wastage of advertising costs and can not find the cause, when you have a serious imbalance in the input and output time ... Do you take into account the clever use of the power of the media and allow them to carry out your business for free promotion? Perhaps you will say: ‘the world that there is a free lunch? ‘Paid News’ is not just a trifle of the words, but actually exist in the various types of media’. Indeed, the tide of the market economy, it is inevitable there will be some media or individuals driven by business interests, in different circumstances, occur or heavy or light, black money transactions. However, we should also be noted that this dual invisible in a market economy under the manipulation of a large hand, the media are becoming increasingly fierce competition between. A large number of media, a large number of pages of valuable articles or information needed to enrich. How come the press release, it is impossible by mere strength of a few journalists or editors write one day a month and even the media the contents of each layout. Then you have the opportunity came. Manuscript ads as long as you taste less concentrated, but also to vote against the selection of media requests, even if your manuscript in the promotion of your business, the media will be glad to provide you with a free lunch. Usually through the following channels to achieve free publicity for business purposes. I. Using public relations, manufacturing news News is the most audience attention to the subject matter, everyone has a curiosity, want to know what day the incident occurred. Is a novel, is particularly, is for their benefit, or particularly interesting ... Manufacturing News: refers to the carefully planned and consciously arrange for certain newsworthy events occurring in the selected period of time. To attract